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H&M - Retail In Action

For almost 30 years, H&M been working with sustainability. It's part of their business idea - to offer their customers the best combination of fashion, quality, price and sustainability - and they believe that sustainable fashion should not be limited to the few.

H&M has made a lot of progress, however there is still much more to do. Across the industry, they need to reduce the impact on the climate, improve their social impact and build a better fashion system. And they need to do this transparently.

H&M key sustainability focus areas:

Leading the Change 

H&M is passionate about driving change in the fashion industry through collaboration, increasing their transparency, and pioneering new materials, technologies and business models.

Circularity and Climate 

H&M aims to achieve net-zero emissions by 2040. They also want to move away from relying on new resources, by keeping products and materials in use for as long as possible.

Fair and Equal

Across the business, H&M works with hundreds of millions of people all over the world. They are committed to respecting their rights and managing their impact responsibly.


For more information, visit hmgroup.com.

Photo: H&M

Program subject to change. Contact the store directly for more information.