The Beatles: Get Back

The Beatles’ first official book since bestselling The Beatles Anthology and Yellow Submarine, will release worldwide on August 31, 2021, half a century after the Let It Be album and original film release. This definitive fully illustrated volume presents exclusive, in-their-own-words account of The Beatles' creation of the Let It Be album, featuring hundreds of previously unpublished images, including photography by Ethan A. Russell and Linda McCartney. It is publishing to coincide with worldwide release of Peter Jackson's feature documentary The Beatles: Get Back about the filming of The Beatles' legendary album, to be released in theatres by Disney August 27, 2021. Global publicity campaign for Peter Jackson's film and book by Apple Corps Ltd (The Beatles' organization), WingNut Films (Peter Jackson's production company), Walt Disney Studios, and Callaway Arts & Entertainment. Major TV, online, magazine and newspaper coverage. Book and film promotion through the 5 official online Beatles Stores (US, UK, Europe, Latin America and Japan). Social media campaign through Beatles.com (40 million Facebook; 3.2 million Instagram; 3.7 million Twitter), Disney, Universal and Callaway social media channels. A national independent bookstore contest for BEST BEATLES WINDOW DISPLAY: Independents who enter will be able to receive a free The Beatles: Get Back window display kit (this will be a promo item that will have an EAN) for displays, promotions and prizes. Digital materials will be available for stores who want to promote through email marketing, store's online site, and for outreach on social media. Very strong PR and marketing teams in Los Angeles, London, and New York will support the publication's release in the US and UK, with robust promotional plans to be revealed.