Soldier: Respect Is Earned

With four years in the Parachute Regiment, ten years in the SAS and two Everest summits to his name, no one is better equipped than Jay Morton to reveal what it takes to become the best of the best.

Soldier is Jay Morton’s masterclass in mindset, strategy and excellence. Drawing on his extraordinary personal experience, it provides in-depth, comprehensive lessons and practical takeaways.

Whether serving as an elite soldier, training as a high-level shooter or becoming an expert in HALO (high-altitude, low-opening) and HAHO (high-altitude, high-opening) parachuting, Jay has always strived to be at the very top of the game.

More than most, Jay knows that military service develops skillsets you’d never dreamed of having, and which can be applied to our day-to-day lives. We are prone to underestimating ourselves, but physical and mental endurance and resilience – as well as realising our own full potential – are well within our reach.

• Jay Morton only left the SAS in August 2018, making him the most recent soldier to serve of those featured in the smash-hit Channel 4 series, SAS: Who Dares Wins.
• His online following was grown considerably in recent months, increasing his reach from 120k to 220k on Instagram.
• The memoir/self-optimisation hybrid SAS books continue to perform strongly. Jason Fox’s Battle Scars: 125k HBs, 105k PBs; Ollie Ollerton’s Break Point: 47k HBs, 35k PBs; Billy Billingham’s The Hard Way: 45k HBs; as well as our own Ant Middleton’s First Man In (248k HBs, 161k PBs) and The Fear Bubble (160k HBs) continuing to be the market-leader across all formats.

Competition: First Man In;The;Fear Bubble;Break Point;Hard Way;Battle Scars;Born Fearless;For Valour;Whatever It Takes;Art of Resilience;I Spy;Dangerous Book for Boys;Furious Method. By;Ant Middleton;Ollie Ollerton;Billy Billingham;Jason Fox;Phil Campion;Andy McNab;Ross Edgley;Tom Marcus;Arsene Wenger;Tyson Fury