Building Your Permaculture Property

A 5-step design process for creating a complete property plan for a successful land-based business Includes a practical and realistic framework for streamlining design choices, identifying strengths and weaknesses, using data management systems, finding appropriate resources and setting benchmarks Differs from other books on this subject as it is process oriented, teaching the reader how to think, not what to do. It is applicable to any problem, environment, or scale of property Extremely motivated author team with stated goal to sell 10,000 books in the first year Michelle and Rob Avis are engineers and Takota Coen is a 4th generation organic farmer. The team has over 20 years' experience in permaculture land design Avis's previous book, Essential Rainwater Harvesting, has sold over 2000 copies Avises have an extensive social media platform and loyal customer base: The Verge podcast Verge Permaculture YouTube channel – 24K subscribers Verge Permaculture Facebook – 18K Website has 20K page views per month Targeted e-mail list with over 5000 names Extensive and on-going keyword research for their topic Authors have a detailed social media marketing plan for the book, including driving sales with free toolkit and contouring mapping tool on their website Endorsed by Ben Falk, author of best-selling Resilient Farm and Homestead, and Geoff Lawton, leading permaculturalist

Audience: Owners of more than several acres of land – retired women, experienced farmers, young professionals, land designers, consultants, and landscape architects

Academic: Architecture, sustainability and green design, land use planning, landscape architecture, MIT Sloan school of management, Oberlin College

International: Schumacher College, UK, Australia

Canada: Largest audience is Western Canada. Active in Calgary since 2008