Shu Uemura's Yubi Blonde Purple Shampoo is specially designed to neutralize unwanted yellow and brassy tones on blonde, bleached, or highlighted hair. This professional formula enhances brightness and shine while respecting hair fiber. Effectively neutralizes warm, unwanted tones Preserves natural hair shine Gentle formula suitable for frequent use Ideal for natural, bleached, or highlighted blonde hair HOW TO USE Apply shampoo to wet hair, gently massage to lather, and leave on for 2 to 3 minutes depending on desired intensity. Rinse thoroughly. Use 1 to 2 times per week to maintain bright, brass-free blonde hair.