Shu Uemura's Yubi Blonde Purple Balm is expertly designed to neutralize unwanted yellow and brassy tones on blonde, bleached, or highlighted hair. Its rich, creamy texture deeply hydrates while restoring your hair's natural brightness. Effectively neutralizes warm, unwanted tones Deeply hydrates and nourishes Revives blonde shine and luminosity Protects hair fiber from dullness Suitable for frequent use in salon or at home HOW TO USE Apply generously on clean, towel-dried hair. Leave on for 3 to 5 minutes depending on desired intensity, then rinse thoroughly. Use 1 to 2 times weekly to maintain vibrant, brass-free blonde hair.