World Softest Plush by Beverley Hills Teddy Bear. Unveil the magic of Worlds Softest Plush and create soft memories that stand the test of time. Embrace the comfort, variety, and style that our plushie companions bring into your life its a world of softness waiting to be explored. "Hug to Believe" - Worlds Softest Plush has been bringing softness to the world since 2011, and we have enjoyed every moment. It is our mission to continue to create the most softest, most lushee-est, most squishee-est plushies just for you. The proprietary Worlds Softest Lush-Tec material helps us do just that, along with the love, the care and the special attention to safety that we craft into each item. Hug to Believe is our never-ending promise to you The most lushiest, softest Lush-Tec plush in the world! Squooshy and expansive plushie world to choose from Variety of sizes, looks and cozy feelings are just a hug away. Safe Non-toxic Materials. Approx 16" Tall. Suited for ages 3 and up.