Experience the cleaning power of Vim PureBoost Multi-Purpose Spray Cleaner in Green Tea and Eucalyptus. Vim PureBoost All-Purpose Spray Cleaner in Green Tea and Eucalyptus offers a bleach-free formula with a soothing green tea and refreshing eucalyptus scent. Perfect for food prep surfaces, bathrooms, play areas, and more, this powerful spray cleaner kills 99.9% of viruses and bacteria to keep your home clean and your family protected from harmful germs. Vim PureBoost packaging is made from 50% recycled plastic.Range of x2 fragrance driven Cif multipurpose anti-bac sprays, combining fragrance & efficacy.Use on all hard surfaces around the home.Suitable for food preparation areas.Consumer Insight & Opportunity:• Vim is an efficacy driven brand & that remains the key value driver.• Vim Aroma & Shine fragrance sprays offer new sensorial benefits in a multi-purpose spray format, which consumers already love. With this range, Vim will be able to differentiate itself from competitive offerings and grow within sprays, the biggest format in the category.• Within Home Care Canada, the Air Care market (fragrance –led) is growing the fastest showing consumer preferences towards sensorial.• Within Cleaners, no competition currently has a portfolio which is grounded on a sensorial experience. This presents a gap in the fragrance/sensorial demand space within the Cleaners category.