Urban Moisture is a hydro-nourishing shampoo designed to deeply hydrate hair while protecting it from urban pollution damage. Its lightweight formula gently cleanses without weighing hair down, leaving it soft, supple, and healthy-looking. Deep hydration for dry and sensitized hair Protects against harmful effects of pollution Gentle cleansing without irritating the scalp Leaves hair softer, shinier, and more manageable Suitable for daily use HOW TO USE Apply a small amount to wet hair. Gently massage the scalp and rinse thoroughly. Repeat if needed. For best results, follow with Urban Moisture conditioner.