The Urban Moisture Hydro-Nourishing Mask by Shu Uemura deeply hydrates and repairs dry, damaged hair. Its rich formula penetrates the hair fiber to restore softness and natural shine. Deeply hydrates hair fibers Repairs and strengthens damaged hair Improves softness and manageability Protects against external aggressors Provides natural, lasting shine HOW TO USE Apply generously to clean, towel-dried hair. Leave on for 5 to 10 minutes depending on desired intensity. Rinse thoroughly. Use 1 to 2 times per week for best results.