This toning shampoo helps counteract unwanted yellow hues to maintain a cool, luminous blonde. It gently cleanses without weighing hair down, leaving it soft and shiny after each wash. Effectively neutralizes brassy and yellow tones Boosts brightness on blonde, grey, and highlighted hair Gentle cleansing with a lightweight feel HOW TO USE Apply to wet hair, lather, and leave on for 1–3 minutes depending on desired toning. Rinse thoroughly. Use 1–2 times per week or alternate with your regular shampoo. INGREDIENTS Aqua (water), Sodium Coceth Sulfate, Cocamidoropyl Betaine, Polyquaternium-7, Aloe Barbadensis Leaf juice, (Aloe Vera), Fragrance, Phenoxyethanol, Glycerin, Maris Sal (Dead Sea Water), Dimethicone, Simmondsia Chinensis (Jojoba Seed Oil), Butyrospermum Parkii (Shea Butter), Polyquaternium-10, Prunus Amygdalus Dulcis (Sweet Almond Oil), Triethylene Glycol, Camella Sinensis Leaf Extract, Citric Acid, Anthemis Nobilis (Chamomile Flower Extract), Glycol Stearate, Collagen (Marine), Tocopheryl Acetate (Vitamin E), FD&C Blue 1#, FD&C Red 4#, Hydrolyzed Keratin.