Ultimate Guide to Facebook Advertising

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition,Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:Maximize your ad ROI with newsfeeds, videos, and branded contentCreate custom audiences from your contact lists, video views, and page engagementUse the Facebook Campaign Blueprint proven to generate your first 100 conversionsBoost your Facebook ads using the Audience Network and InstagramFollow the three-step formula for successful video adsMaximize campaigns and increase conversions on all traffic to your websiteTrack and retarget engaged users by leveraging the Power of the PixelMake every page on your website 5-10 percent more effective overnight