TripleBright | Purple Shampoo helps restore a cleaner, brighter, more even-looking tone with every wash. Its foam texture spreads quickly and evenly through the hair to target unwanted yellow and brassy tones without weighing hair down. Ideal for blonde, highlighted, gray, and silver hair, it also helps remove buildup that can leave color looking dull and warm. Neutralizes unwanted yellow and brassy tones Helps brighten blonde, gray, highlighted, and silver hair Supports longer-lasting, fresher-looking color between services HOW TO USE Apply the foam shampoo to wet hair and distribute evenly from roots to ends. Lather, leave on for 1 to 3 minutes depending on the level of toning desired, then rinse thoroughly. Adjust processing time based on your preferred result.