Craving a shampoo that keeps hair color in & the no-no's out? Keep Me Vivid Shampoo is the next generation SULFATE FREE technology that does it all. Next generation milky high-foam lather Gently cleanses hair Maintains vibrancy of fast-fading colors Helps combat hair color fading Sulfate free Product fragrance includes notes of vanilla, coconut, and cotton candy. Using this system, your hair color can last for up to 21 washes and benefit from increased shine. HOW TO USE Apply to damp hair. Lather. Rinse. Follow with Keep Me Vivid Conditioner. Can be used daily for clean and gentle nourishment. INGREDIENTS Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Glycol Distearate, Sodium Lauroyl Sarcosinate, Hexylene Glycol, Parfum/Fragrance, Sodium Hydroxide, Citric Acid, Sodium Chloride, Sodium Benzoate, Peg-55 Propylene Glycololeate, Propylene Glycol, Coco-Betaine, Hydroxypropyl Guar Hydroxypropyltrimonium Ride, Salicylic Acid, Carbomer, Sodium Citrate, Polyquaternium-7, Benzoic Acid, Tetrasodium Edta, Enzyl Salicylate, Pearl Powder, Benzyl Alcohol.