Brighten whites and fight tough stains, without the use of bleach— all in one with Tide Ultra White Liquid Laundry Detergent. Tide Ultra White Liquid Laundry Detergent powers through tough stains and keeps your whites bright while still being safe to use on colours. Unlike leading baking soda-based detergent brands, Tide’s laundry detergent liquid gets you 2x the cleaning ingredients in every wash. The clear cap makes measuring and pouring your liquid laundry detergent incredibly convenient. And if you want to upgrade your routine even more, pair with Downy Rinse Out Odour Fabric Rinse and Downy Unstopables Fabric Scent Booster Beads. You trust Tide, and you love the results, so now experience the whitening and stain fighting power of Tide Ultra White Liquid Laundry Detergent.