Get a load of Tide’s most powerful liquid laundry detergent for cold water cleaning. Tide Ultra Coldwater Liquid Laundry Detergent fights the toughest stains in cold water, including grease, soil, and more. Tide Ultra Coldwater now includes even more cleaning power, with a formula that has 30% more cleaning ingredients than our previous formula. Proven to clean better in cold than the leading bargain Coldwater detergent, you can trust Tide Ultra Coldwater Liquid Laundry Detergent to get your clothes smelling fresh and clean. Tackle the toughest stains with confidence and save on your energy bill. Tide Ultra Coldwater Laundry Detergent allows you to wash in cold and get the clean you want, which could save you up to $130 per year*. Tide Ultra Coldwater includes a clear cap to make measuring and pouring your laundry detergent liquid incredibly convenient - just fill to your desired level and pour into the compartment or drum. Try the brand rated #1 Most Trusted by Canadians** and get the cleaning power you want, even in cold water! *In non-HE washer, 8 loads/wk from hot to cold, avg. electricity rate of 11.6c/kWh**Voted most trusted laundry brand by Canadian shoppers based on the 2025 BrandSpark® Canadian Trust Study