Discover a new level of clean in cold water. Tide Liquid Laundry Detergent is designed to remove 100% of common stains—even in cold water—with the power of Coldzymes. Made with a concentrated formula, Tide Liquid Laundry Detergent powers away stains to give you a powerful clean that's not watered down. Enjoy the freshness of the new Iris Bouquet scent, while still getting the powerful Tide clean you know and love. When it comes to measuring the right amount, it's never been easier because Tide bottles now come with a clear cap. Clean deeper and smell fresh with Canada's #1 trusted detergent—Tide.* *Voted most trusted laundry detergent brand by Canadian shoppers based on the 2023 BrandSpark Canadian Trust Study