Thrive Nicotine Replacement Gum satisfies nicotine cravings quickly and helps you overcome the urge to smoke when you’re trying to cut back or quit smoking. Each piece of Regular Strength Thrive Gum contains 2 mg of nicotine — ideal if you smoke less than a pack a day (20 cigarettes). Thrive gum is sucrose‐free, whitens teeth and can help you double your chances of quitting, managing urges in almost any type of situation — no matter where you are. Chew a piece of gum until you taste the nicotine flavour, rest between your cheek and gum until the taste fades, then repeat the process for about 30 minutes. This package includes one 36-count package of Regular Strength Thrive Gum in fruit xplosion flavour.