Almay's new mascara thickens lashes instantly while gradually tinting lashes over time. The formula is enriched with a lash-caring complex to promote healthy, thicker looking lashes. It gives bold, intense payoff for full wide-lash effect and smooth application with no flaking. The hypoallergenic formula is ophthalmologist tested and suitable for sensitive eyes and contact lens wearers. Hypoallergenic, fragrance free, vegan, and cruelty free.