The Proximity Paradox

Short Description

Kiirsten May and Alex Varricchio, founders of UpHouse Inc., explore how innovation is often derailed by roadblocks related to execution, and provide exercises, strategies, and solutions to help businesses create space between two often-competing imperatives.

Sales and Market Bullets

The authors’ marketing agency, UpHouse Inc., recently won a gold medal at the Telly Awards for a marketing campaign titled “Locked Out of Life” to raise awareness for adults living with physical disabilities.
UpHouse Inc. launched Crainstorm, a virtual brainstorming app that connects individuals and businesses to solve problems and generate new ideas.
This book is great for managers looking to solve roadblocks related to execution in the workplace, and provides ideas for how to give space for creativity.

Audience

Designers, copywriters, advertisers, and other creatives
Managers in creative sectors
Those involved in organizational development