Home
The Physics of Brand
LIBRAIRIE CARCAJOU
The Physics of Brand
From Librairie Carcajou
Current price: $44.99
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact LIBRAIRIE CARCAJOU
Welcome to a brand-new way of thinking about branding.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
You May Also Like
Recently Viewed
More About LIBRAIRIE CARCAJOU at Place Rosemère
Bookstore for adults & children. Order & research service available, as well as online information & reservations.
401 Boul. Labelle, Rosemère, QC J7A 3T2, Canada
