The New Alchemists

How to identify and see through deceptive and unethical health marketing practices

Health scams come in all shapes and sizes—from the suppression of side-effects from prescription drugs to the unproven benefits of ‘traditional’ health practices—taking advantage of the human tendency to assume good intentions in others. So how do we avoid being deceived? Professor of Nursing, Bernie Garrett explores real-world examples of medical malpractice, pseudo and deceptive health science, dietary and celebrity health fads, deception in alternative medicine and problems with current healthcare regulation, ending with a simple health-scam detection kit. And he looks at how these practices and ineffective regulations affect our lives.