Summary of Don McGreal & Ralph Jocham's The Professional Product Owner

Please note: This is a companion version & not the original book. Sample Book Insights: #1 A project is started when an idea sounds promising. A project manager is hired to manage tasks and people, but not necessarily the domain. The objective is not to deliver projects but to deliver value through products that ultimately lead to higher revenue and lower costs for your organization. #2 The product mindset is an outside in approach that uses external measurements to actively guide the development of the product to maximize value. It encourages more frequent releases, which results in earlier feedback from the marketplace. #3 The two outside planning layers are the overall company vision and business strategy. These are typically owned by an executive team or CEO, who establishes and communicates a company-wide vision and promotes an overall strategy under that vision. #4 The three Vs of vision, value, and validation are used to fill the Product Management Vacuum. They help create a competitive advantage.