Summary of Bruce Cleveland's Traversing the Traction Gap

Please note: This is a companion version & not the original book. Sample Book Insights: #1 This book provides you with a set of practical techniques and tactics that you can use to help your own startup, or to help you with your portfolio companies. As venture capitalists and entrepreneurs, we value the advice in this book because we have seen it work in practice. #2 There are three stages to every startup: go-to-product, go-to-market, and go-to-scale. For the go-to-product phase, founders have a wealth of information and support. For the go-to-market phase, consultants and books abound with information that can help founders cross that chasm and begin to scale. #3 The Wildcat team shared their findings with portfolio companies and startups, and received overwhelmingly positive responses. Many entrepreneurs asked if the team would write a book about the Traction Gap, and how to successfully navigate it. #4 The Traction Gap Framework is a tool that helps you understand the progress of a startup. It provides a better understanding of a startup’s maturity by using its terminology, labels, and metrics.