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Summary of Bernadette Jiwa's The Fortune Cookie Principle

LIBRAIRIE CARCAJOU
Summary of Bernadette Jiwa's The Fortune Cookie Principle
From Librairie Carcajou
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Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The secret to spreading your ideas is to understand that they have two elements: the cookie and the fortune. The cookie is the commodity, the tangible product. The fortune is the magical, intangible part of the product or service that has real value.