Rough.Rider lets you rough up your hair and create a seriously strong hold with a slick, matte finish. Its oily, gritty texture helps you define your style precisely and lastingly. Infused with antioxidants and essential extracts, it strengthens hair and helps seal rough ends. Seriously strong hold for lasting style Oily, gritty texture for a natural matte look Strengthens hair fibers Helps seal rough ends Formulated with antioxidants and essential extracts HOW TO USE Take a small amount, warm it between your hands, then apply to dry or slightly damp hair. Style by shaping and texturizing strands as desired.