This Strong Hold styling paste provides firm, long-lasting control while keeping hair looking natural. It builds texture, defines styles, and helps keep hair in place without stiffness or greasy buildup. Strong hold for long-lasting control Adds texture and definition to styles Natural-looking finish with no heavy residue HOW TO USE Warm a small amount between your palms, then work through dry or slightly damp hair. Shape and define as desired, focusing on areas where you want more control and texture.