Serie Expert | Chroma Crème Purple Dyes Shampoo

L'Oréal's Chroma Crème purple shampoo instantly neutralizes unwanted yellow tones in blonde, bleached or highlighted hair. With its professional formula enriched with violet pigments, this shampoo corrects unwanted warm tones while gently cleansing and hydrating the hair. It leaves hair soft, shiny and revives cool blonde tones. Ideal for maintaining color between salon visits, this shampoo also protects the hair fiber with balanced hydration. Neutralizes yellow tones to maintain vibrant, cool blonde hair Gently cleanses without stripping the hair Hydrates and softens for intense shine Protects colored or bleached hair from damage and dryness Professional-grade formula for precise tone correction HOW TO USE Apply to wet hair and gently massage until a rich lather forms. Leave on for 2 to 5 minutes to neutralize yellow tones, then rinse thoroughly. Use once or twice a week as needed. ACTIVE INGREDIENTS Professional purple pigments : Effectively neutralize yellow tones for vibrant, cool blonde results.