Chroma Crème Purple Shampoo is specially formulated for blonde, gray or lightened hair with unwanted yellow undertones. Enriched with purple pigments, it effectively neutralizes warm tones while gently cleansing the hair. The result: a cooler, brighter and more even color with soft, shiny hair. Neutralizes unwanted yellow tones Enhances cool brightness on blonde and gray hair Gently cleanses without drying HOW TO USE Apply to wet hair and massage until a rich lather forms. Leave on for 2 to 5 minutes depending on the desired level of neutralization, then rinse thoroughly. Alternate with your regular shampoo. INGREDIENTS AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • CI 60730 / ACID VIOLET 43 • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • CI 45100 / ACID RED 52 • BENZYL SALICYLATE • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • BENZYL ALCOHOL • HEXYL CINNAMAL • LINALOOL • ALPHA-ISOMETHYL IONONE • ANISE ALCOHOL • LIMONENE • ACETIC ACID • FUMARIC ACID.