Selling Canadian Children's and Young Adult Books to US Trade and Specialty Markets

Essential reading for Canadian publishers of children’s and YA books. Filled with practical, specific information about the various markets for children’s and YA books in the US, plus the sales and marketing procedures and techniques to get your books into and out of these assorted markets. Newly updated to cover the growth of the US e-book market from virtually nothing to a US$450 million-dollar business in 2010, and opportunities for marketing storybooks and non-fiction titles to US schools and teachers. - Market Statistics for US Children’s and YA - Books - Sales and Distribution Options - Librarians and Review Media - Materials, Calendars, Categories and Genres - Sales Channels: Retail, Direct, Wholesale, and Independents - Publicity, Promotion, and Avertising - Toys, Toy Shows, Branding and Licensing - Includes an extensive list of contacts