Luc Vincent Sans Yellow Purple Shampoo is specially designed to neutralize unwanted yellow and brassy tones while gently cleansing the hair. Its pigmented formula helps revive cool tones in blonde, gray, white or bleached hair, leaving it soft, bright and radiant. Neutralizes yellow and brassy tones Enhances cool, bright tones Gently cleanses the hair Adds softness and shine Ideal for blonde, gray or bleached hair HOW TO USE Apply to wet hair, gently massage and leave on for a few minutes depending on desired toning effect. Rinse thoroughly. Follow with Sans Yellow Conditioner for optimal results. INGREDIENTS AQUA (Water/Eau) CITRIC ACID COCAMIDE DEA COCAMIDOPROPYL BETAINE D&C VIOLET NO2 DMDM HYDANTOIN FRAGRANCE (PARFUM) GLYCERIN GLYCOL DISTEARATE HYDROLYZED KERATIN HYDROLYZED COLLAGEN METHYL PARABEN PEG-150 DISTEARATE PROPYL PARABEN SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL SODIUM CHLORIDE SODIUM LAURETH SULFATE TRITICUM VULGARE (WHEAT) GERM OIL