In collaboration with perfumer Ms. Jo Malone CBE, founder of Jo Loves. Parfum. A high-concentration (25%) floral fragrance with a firm and sophisticated character. The creamy rice accord becomes dense and enveloping, while the iris reveals its deepest powdery facet. Heliotrope provides a rich and velvety aromatic body. It is not a delicate perfume, but a serene yet powerful presence with compelling elegance.