Purex® Baby Soft® liquid laundry detergent is designed to be gentle for your baby’s skin, but tough on their messes. Purex® Baby Soft® liquid detergent delivers the same 4-in-1 benefits now with a more concentrated dose*[JI6.1]! You want the best for your baby, and so do we, that’s why Purex® Baby Soft® laundry detergent is hypoallergenic, dye-free, and formulated to be gentle for your little one’s sensitive skin. Purex® Baby Soft® detergent leaves your baby’s clothes fresh and clean with a soft baby scent. Purex® Baby Soft® laundry soap is suitable for all types of washing machines, including HE (High Efficiency), and is effective in any water temperature. Choose a powerful clean at an affordable price with Canada's #1 selling value brand** Purex®. *vs previous 40ml dose **based on sales data