Specifically formulated for a powerful clean in cold water. Washing with Purex Coldwater Liquid Laundry Detergent will protect your colours from fading so your clothes last longer.* It also helps you conserve energy and save money on your hot water bill.** Discover a powerful clean at an affordable price with Purex, Canada's #1 selling value brand. *washing in cold wash settings will prevent colours from fading over time vs. washing in warm water **vs. washing in warm water