Purex Baby Soft liquid laundry detergent. Gentle for baby's skin. Tough on baby's messes. You want the best for your baby, and so do we! Purex Baby Laundry Detergent is hypoallergenic, dermatologist-tested, and formulated to be extra gentle on your little one’s sensitive skin. Purex baby detergent leaves your baby’s clothes fresh and clean with a soft baby scent. It is safe to use in both top loader washing machines and front loader washing machines, along with any high efficiency or standard washers. Discover a powerful clean at an affordable price with Purex, Canada's #1 selling value brand.