Pure Volume shampoo is specially formulated to add body and lightness to fine hair. Its gentle formula cleanses effectively without weighing hair down, providing natural and lasting volume. Adds volume from the roots Gently cleanses without harshness Provides lightness and softness Suitable for fine, flat hair Sulfate-free formula HOW TO USE Apply a small amount to wet hair, gently massage to lather, then rinse thoroughly. Repeat if needed. For best results, use with Pure Volume conditioner.