Prime Focus, Primer

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of Pineapple, Calendula, and other flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!