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The Art of Becoming, a collection inspired by the journey toward your most authentic self. Prima Parte marks the beginning of a transformation—the moment creativity awakens, possibilities unfold, and everything seems waiting to be discovered. The juicy radiance of lychee meets the elegance of Grasse neroli, while rose oud adds modern, sophisticated depth. A vibrant, luminous composition that balances freshness and character in a refined, distinctive trail.
A collection created by Ms. Jo Malone CBE, founder of Jo Loves.
Woody citrus | Unexpected, sophisticated, and vibrant.
The Art of Becoming, a collection inspired by the journey toward your most authentic self. Prima Parte marks the beginning of a transformation—the moment creativity awakens, possibilities unfold, and everything seems waiting to be discovered. The juicy radiance of lychee meets the elegance of Grasse neroli, while rose oud adds modern, sophisticated depth. A vibrant, luminous composition that balances freshness and character in a refined, distinctive trail.
A collection created by Ms. Jo Malone CBE, founder of Jo Loves.
Woody citrus | Unexpected, sophisticated, and vibrant.
