Platinum Blonde Shampoo is a violet-tinted, color-enhancing purple shampoo designed to banish unwanted yellow/brassy tones and keep blonde looking light, bright and cool. It gently cleanses while helping soften strands and boost shine—ideal for blonde, highlighted, silver, gray or white hair. Purple toning shampoo to neutralize brassiness For blonde, highlighted, silver, gray and white hair Helps keep tones cooler and brighter Gentle cleansing + added softness and shine Vegan, paraben-free, gluten-free HOW TO USE Apply to wet hair, lather and rinse. Repeat as needed. For stronger toning, leave on for 1–5 minutes, then rinse and follow with Platinum Blonde Conditioner. INGREDIENTS Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol Denat, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/​Leaf/​Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/​PPG-41/​3 Aminoethyl Pg-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Acid Violet 43 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol