Planet Palm

Go-to expert: Zuckerman has established herself as leading health and food journalist on this topic, with articles in magazines from Saveur to The New Yorker and Men’s Journal. She will be subject of a forthcoming 60 Minutes episode on palm oil in Fall 2020.

Cresting public health issue: Palm oil has replaced transfatty acids in nearly all processed food; health experts are only now sounding the global alarm about its detrimental impact. Planet Palm is the first trade book on the topic.

Major serial placements: Zuckerman will place multiple excerpts in leading news, lifestyle, health, and food periodicals; she has relationships at nearly all national magazines.

Crossover to food audiences: Zuckerman is an award-winning food writer with decades of experience and connections in the field.

A-List blurbs: Zuckerman has close relationships with Dan Barber, Mark Bittman, Barry Estabrook, Paul Greenberg, Marion Nestle, Michael Pollan, Joseph Stiglitz, and Ruth Reichl -- all have agreed to read the book for blurbs

Outreach via national environmental groups: Zuckerman has connections at The Rainforest Alliance, the Rainforest Action Network, the Forest Trust, and Union of Concerned Scientists, all of which address palm oil devastation of habitats and which will support the book. She will also promote through Yale Environment 360, Mongabay (forestry organization) and 1200+-member Society for Environmental Journalism.