Pears Pure & Gentle Body Wash is especially made to gently cleanses your skin leaving it feeling soft, moisturized and glowing. The formulation has been redeveloped to be 10x more moisturization to meet our top consumer need – cleanse thoroughly yet gently without drying skin. All products are dermatologically tested for mildness and gentleness. Pears body wash is designed to be 100% soap free, and pH balanced so that it is ideal for daily use and suitable for all skin types. Market Context: • Consumers are looking for moisturization from skin cleansing products – cleanse without drying skin is the top consumer need when buying skin cleansing products • Consumers are becoming increasingly cognizant of quality when it comes to skin care – greater preference to natural and sustainable ingredients Variants: