GET CLEAN, HEALTHY-LOOKING HAIR WITH EVERY WASHImprove hair health every time you wash with a gentle, science-backed formula that cleans and nourishes hair without weighing it down. Remove everyday buildup that dulls your strands to reveal healthy, shiny-looking hair perfumed with a vibrant floral scent that lingers on your stands.Our formula offers 72-hour nourishment and two times the breakage protection for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Contains no parabens or colorants for no harsh stripping.HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. Once you're finished, continue with the Classic Clean 72 HR Nourishment Conditioner.