Discover the Original Pomade. With a medium hold and smooth texture, it’s perfect for creating both classic and modern hairstyles without stiffness. It provides a clean, shiny finish and washes out easily thanks to its water-based formula. No flakes, no hassle—just reliable style and a signature scent, in the warm world of Industria Coiffure. Medium hold with a polished finish Easy to apply and rinse out Great for all hair types USE Scoop a small amount, warm it between your hands, and apply evenly to dry or slightly damp hair. Style as desired. For more hold, apply to dry hair.