Well, we decided to bring the traditional kettle cooked back. Dutch Crunch chips are kettle-cooked in the highest quality vegatable oil, a small batch at a time. We insist on vegatable oil becaust it has no cholesterol, which is good, and it cooks the chips to a perfect crisp, with no oily taste, which is great. After kettle cooking each batch (11 minutes, not 10, not 12, for perfect crunch) we hand pick the best chips and seasoned them with choice spices and herbs. The results are possibly the finest chips you've ever tasted.