Stronger skin for the win! Olay Niacinamide + Peptide 24 Serum is an anti-wrinkle serum formulated with 99% pure niacinamide to pack a powerful punch of benefits. This formula hydrates to strengthen the skin’s moisture barrier for a stronger skin barrier and more even complexion, and to help visibly correct wrinkles. It feels clean, is fragrance-free, and goes on lightweight to absorb quickly without leaving a sticky or tacky feeling behind. This serum is crafted with 99% pure niacinamide and peptides, because powerful results come from powerful ingredients. To use Olay Niacinamide + Peptide 24 Serum, simply smooth evenly over cleansed face and neck, each morning and night. You will instantly see 24 hours of hydration, and healthier-looking skin from day 1. In 2 weeks, skin will feel firmer. With 1 month of use, you will see smoother-looking skin. When your skin feels strong, you can Face Anything. At Olay, we're serious about our commitments. Our Olay Skin Promise to you is zero skin retouching in all advertising. Olay is the first mass skin care brand in the U.S. to take this stance because we know real beauty is honestly beautiful.