Turn your daily haircare into a moment of pure indulgence with this creamy, luxurious shampoo. Infused with nourishing Roucou oil, a precious extract from the Amazonian Achiote plant known for its high antioxidant, beta-carotene, and vitamin A content, it helps reduce damage from external aggressors and treatments. Ideal for all hair types, especially frizzy, damaged, or healthy hair needing extra care, its soft, velvety lather gently cleanses while delivering intense hydration and boosting natural shine. The rich, detangling texture leaves strands silky, manageable, and visibly full-bodied with a strong cosmetic effect from the first use. Immediate enhanced shine and softness. Deep hydration and nourishment. Effective detangling action. Strong cosmetic effect from first use. Delicate, sensory cleansing. Long-lasting aromatic scent with notes of thyme, pine, musk, and amber. HOW TO USE Apply this moisturizing shampoo to wet hair and gently massage focusing on the scalp. Distribute the product over the lengths down to the ends. Rinse thoroughly. Repeat if needed. After shampooing, pair with OI Conditioner or OI Butter for enhanced shine and immediate nourishing care. For extra frizz control and heat protection, try OI All in One Milk leave-on.