It's the marshmellow effect! This 10-in-1 smoothing superprimer is infused with smoothing marshmallow root extract, for 10 outstanding makeup extending benefits.With a soft whipped texture, this makeup primer dries down totally transparent, to work on all skin tones.10 makeup-extending benefitsThis primer smoothes, softens, extends makeup wear for 16h, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh.100% vegan formula and no silicones.It's the marshmellow effect!100% agree that the primer creates a smooth canvas for easy makeup application99% agree their skin looks softer after 4 days98% agree their skin looks smoother after 4 days99% overall satisfaction!Pro tip: Use the Marshmellow Blender sponge to apply primer and blend into skin for the ultimate smooth canvas for makeup application.