This pomade will get you volume, texture and height with a dry matte look. Formulated to create a touchable, flexible hold with a matte finish that is perfect for manipulating hair into almost any style. This water-based clay pomade is best used to emphasize texture and separation with the moldable, flexible hold of natural clay. Moldable, flexible hold Won’t weigh down hair Volume and Texture Mat Finish HOW TO USE Rub a small amount of the matte finish hair product evenly between hands before working into the hair. Distribute evenly throughout towel dried or blow-dried hair. Style with hands or comb into place.