Illuminating and colour protective shampoo for colour-treated hair. This gentle yet effective shampoo helps preserve vibrancy and prolongs colour intensity with every wash. Its new chelating feature removes dulling residues, like hard water metals and minerals, which can compromise colour shine. With regenerative green coffee extract, it shields hair from oxidative stress that can lead to colour fading. Illuminates and protects colour-treated hair Preserves colour vibrancy and intensity Gently cleanses hair Removes dulling residues, including metals and minerals from hard water HOW TO USE Apply to wet hair, massage and rinse thoroughly. Repeat application if needed. After shampooing, apply a conditioner or a mask formulated to help prevent colour fading, reduce breakage, and deliver deep nourishment. Try Minu Conditioner or Minu Mask to protect hair colour, strengthen strands and leave hair soft, vibrant, and healthy-looking.