The Luxviva Enhancer Anti-Yellow Shampoo is designed to enhance blonde, bleached, or gray hair. Its violet pigment formula helps neutralize unwanted yellow tones while revealing a cooler, brighter blonde. Neutralizes yellow tones in blonde and gray hair Enhances brightness and clarity of color Cleanses while maintaining hair softness HOW TO USE Apply to wet hair and gently massage to create a lather. Leave on for a few minutes depending on the desired level of neutralization, then rinse thoroughly. Repeat if needed and follow with a suitable conditioner or treatment. INGREDIENTS AQUA (WATER), COCAMIDOPROPYLAMINE OXIDE, COCAMIDOPROPYL BETAINE, BEHENTRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROXYETHYLCELLULOSE, LACTIC ACID, ACID VIOLET 43, CETRIMONIUM CHLORIDE, GLYCERIN, PARFUM (FRAGRANCE), PHENOXYETHANOL, LINALOOL, SERINE, THREONINE, SOY AMINO ACIDS, WHEAT AMINO ACIDS, ARGININE HCL, CITRIC ACID, ETHYLHEXYLGLYCERIN.